Embracing Intelligent and Relevant Content for Customers
Research reveals that customers can waste time looking for technical information and then deciding on the relevancy of the results. This can lead to frustration by providing inappropriate information for the context, forcing them to sift thought to find the needed details. Information silos can exist within your organization with poor methods to link and navigate across content types. These challenges frequently extends to employees and partners trying to access technical information from older portals and intranets.
>The volume of technical content we create and manage has exploded in recent years, but have you kept current to manage it with modern digital techniques? Many organizations have adopted structured content management with a taxonomy to categorize information. New techniques and technology are emerging to manage intelligent content with a headless CMS using dynamic delivery. Results show dramatic improvements with customers and employees for gaining information and knowledge from your content.
Unified collaboration, knowledge centralization and find-ability are critical components in the journey towards this operational excellence. More significantly, intelligent content is able to deliver itself to the right person and the right time.
What can the audience expect to learn?
Learn to take advantage of emerging techniques for managing digital customer experiences with content from a variety of sources.What are the best practices you can hear about to extend into your own organization?
Meet the presenter
Chip is VP Global Solutions Consulting at SDL, managing a team who work with customers in maximizing global content with SDL technologies. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners and customers in technology solutions and deployments.